Direct marketing has the goal of driving toward what is often referred to as a “call to action” in the marketing world. This can include asking the customer to call a number, visit a website, or an actual physical address. Your direct mail postcards can be a subtle, yet effective method to push customers and potential consumers toward a certain action that would be beneficial, both for you and for them. Some dentist offices, for example, choose business postcards to remind their patients that they need a check up for the year, or to generally remind them to get dental services if needed. Custom postcard printing can make direct mail postcards even more personalized by providing high quality images of a business, its staff, and more. Direct advertising through direct mail postcards can have a high return of investment because they lead potential consumers directly to the call to action, and do so in a very brief message that is not seen as obstructive.
Customized postcards can be printed and sent for many different occasions and holidays as well, making them fast to dispense and affordable for businesses of most sizes. In a recent survey, direct mail marketing had some of the strongest ROI for customer acquisition for B2C, or business to consumer, marketers. This places postcard printing at the top of the list for many businesses who not only want the best ROI on their marketing, but who need different, very affordable methods through which they can maintain contact with potential customers. Real estate postcards are another example of direct mail postcards that can work well for companies who invest into them, and with so many different options for how your postcards will be handled, there is a lot of potential for both cold and warm selling.
Using direct mail postcards are a great way to grab attention and stay cost effective while reaching potential customers in your target demographics, and the continued work of marketing and printing companies toward making them better is yielding great results. Companies who invest in marketing already know that there are so many different ways to get customers, but business postcards may be high among those that are available. In the 1960s and 1970s, direct mail postcards were used to announce the opening of new freeways and parks instead of holidays. These days, businesses are seeing the benefits of marketing through these cards.