They may not seem like it, but signs for businesses are one of the most effective and least expensive forms of advertising a business. For a sign to be effective, its visibility needs to be maximized, and proper size, height, and placement are essential for that. Here’s what you need to know.
1. Placement
Clearly, one of the most important things to consider about where to put a business sign is the placement. The other factors of the dimensions and erection of the sign are dependent on where it’s going to go. If the sign is just meant to read the name of the business and not some other special message, then it’s going to need to go in a different place. Think about who you’re targeting with the sign and what you want them to know.
2. Height
One the placement of the sign has been chosen, the next step is figuring out the height of the sign. This is dependent on the message of the sign, but it also depends on the location of the business and the type of traffic that runs by it. The faster a car drives past a business, the taller the sign needs to be — the taller a sign is, the greater the distance is that it can be seen from.
3. Size
The last most important thing to consider when it comes to the actual sign is the size of it. Once the placement and height of the sign have been decided then the actual dimensions can be chosen. This might be dependent on the message as well, since the size of the sign will have to accommodate the text or image on it. Letter height should be about an inch for every 10 feet of viewing distance, so the placement and height of the sign should dictate how large the lettering is.
Do you have any tips for business sign design or placement? Feel free to let us know in the comments.
