The good news is that you’re brimming with all sorts of retail window displays ideas, but the bad news is that you’re not sure how to execute them. Don’t worry, though, because as long as you use the the elements of visual merchandising, your store window displays will come out fantastic.
Here’s the basics.
Balance.
Your store window displays can be either symmetrical or asymmetrical. The different parts of symmetrical store window displays correspond with the others parts and work well with them. Asymmetrical displays on the other hand, have one side that’s different than the other. Now, one is not necessarily better than the other. Symmetrical displays can move viewers’ eyes all around, while asymmetrical store window displays can help the viewer focus on one particular part. If you want passersby to take in a ton of different things, then you might want to go with a more symmetrical display. If there was one part of the display you want them to focus on more, go with asymmetry.
Size of Objects.
As far as what you can use as a prop in your store window display, the sky is the limit. You have a milieu of different props for window displays available to you. However, do yourself a favor and put the biggest props into the display first. This will not only make things easier, but also help you plan the display around these big objects.
Simple.
As the old adage goes, “Keep It Simple, Stupid.” Often times with store window displays, less is more. The fewer things there are to look at, the more viewers will actually see because they’ll be able to take them in. Don’t inundate passersby with a ton of different things, or make your scene super complicated. Just keep it simple.
Visual merchandising window displays are are balanced, proportionate, colorful, focused, well lit, and simple. It sounds like a lot, but it’s easier to balance these elements in store window displays than you’d think.
If you have any questions about creating store window displays, feel free to ask in the comments. For more information see this: www.applevisualgraphics.com
