User experience: It’s the one aspect of website design that has probably been influencing your entire digital marketing plan, for as long as you’ve even had a digital marketing plan, even when you had no clue that UX design was a thing.
These days, there’s plenty of discussion about what the UX design process really is and how it can be used for website design. To be honest, you don’t really need to develop complicated strategies for UX web design — just a few UX basics will do wonders for your business.
But what exactly are some of the fundamentals of UX web design?
- Responsive web design. Responsive web is the way that websites can be optimized to fit any mobile device screen by automatically adjusting the page to fit the screen dimensions. It’s an investment in the beginning but it has already become one of the key parts of mobile website design. A webpage that doesn’t load quickly and doesn’t fit the screen of a smartphone or tablet isn’t likely to attract visitors back.
- Ease of navigation. There are a few important facets of good navigation: Keep the navigation bar at the top of the screen; make sure this bar is on every screen; make sure hyperlinks lead to a new page rather than automatically open up in a new window. Providing internet users with the ability to control their online experience is essential for UX web design.
- Design simplicity. When in doubt, always just go with the simplest option. Fonts, colors, pictures — every aspect of website design will resonate better with visitors if it’s kept simple. Too much content and too many colors or designs will overstimulate visitors and make it difficult to find the information they’re looking for.
Of course, there are plenty of other important factors that are part of UX web design which we didn’t mention — can you think of any? Be sure to leave us a comment and share your thoughts! Visit here for more information.