Did you know that packaging can profoundly impact the way a consumer perceives a product? Everything from the color you use, to the way the package’s design better helps consumers to understand its function, can impact how likely they are to not only use your product, but perceive it as quality. For this reason, packaging is often called “the last 10 seconds of marketing” because that moment where the customers decides whether or not to put it into their cart can come down to what you managed to cram into that viewing experience.
The pharmaceutical industry, which is worth $300 billion worldwide, is especially reliant on the importance of packaging when it comes to differentiating medications from their numerous competitors, and driving home the intended points about how to use the medication properly, and what it is intended to do.
Are you interested in knowing more about packaging services for pharmaceuticals? Here are a few things you should keep in mind.
The Advantages of Blister Card Packaging
- Blister packaging is when a cavity is formed in a material, usually plastic, and then given a paperboard or aluminum packing. These are especially big in the medicinal industry.
- One big advantage of blister packs is that they can help to protect against a myriad of external factors that could decrease the longevity of the product, such as contamination, light and humidity.
- The recommended dosage is more obvious with this packaging, and patients are then more likely to comply with how the medication is supposed to be used.
- Many in the pharmaceutical industry prefer blister packaging designs because the consumer can receive information about the product, while still keeping the product secure.
The Latest Psychological Research Regarding Packaging Services
- According to a recent study published in Academia, color can profoundly affect the way consumers approach both advertising and products. Color ads, for example, are read 42% more than black and white.
- Pharmaceutical packaging companies should take note that color communicates to consumers the qualify of brands, and can impact brand evaluations. Hot colors like red, for example, make consumers think “activity” which can be a meaningful pairing with prescription drugs intended to increase mobility.
- It’s important to be attuned to the attributes consumers are searching for. The shampoo industry is noting that 34% of women now choose chemical-free products, meaning that advertising natural products like “honey” and “pomegranate” is becoming more prominent on the packaging.
Are you interested in new packaging services for your product? Let us know in the comments.