Billboards Why Outdoor Signage Helps Businesses

Signage for businesses

A business needs to attract customers. A business needs to get customers to come into the store to choose a good that will be benefit the customer, which benefits the business in terms of sales. A business needs to do these things to cover the overhead required in a business: the rent of a space, the utility bills, the power bill, and more.

A business may struggle with these necessary tenets of a business and the business owner may look at the numbers and wonder what is happening with his business. Then he or she may figure out that the issue is either just with the merchandise or with the engagement of clients from numerous advertising angles. Then he or she comes up with a plan.

There are ways to improve the signage within stores to be able to better engage customers who walk through the doors of the store in order to buy something. Someone who deals with signage might be the owner himself if the store is small or may be one of the few employees of the store.

A person who deals with signage is called a merchandiser and that merchandiser goes around to all the specific spots where merchandise has been put out and puts signs on them. This is a job that seems tedious and takes some time depending on the build and make-up of the store. A customer needs to see the signs correctly though. Otherwise, they have trouble.

A person who deals with merchandise often follows a plan-o-gram in order to enable them to move product to certain locations around the store. This movement is in line with the latest “advertising” angles presented by the corporate individuals who deem what should be where without consulting with those that are moving the merchandise or their supervisors.

Merchandise gets moved to different locations which will be the most suitable according to the corporate individuals and the advertising angles that they are pursuing. A business owner may do this himself if there is an issue with the layout of the store and if he feels that moving the merchandise around will help the sales of the store.

However, an owner of a business may feel like the signs hanging up above the entrance of the building are more of a detriment than the signs inside the building, especially when sales are struggling. The sign above a store helps a store to gain customer or hurts a store when the colors are not bright enough or there are other issues.

Some statistics about the influence of signs and the integral nature of signs to businesses are as follows.

  • 35% of people wouldn’t have discovered a business had it not been for their sign.
  • Studies show that adding or changing a sign directly improve sales revenue. Replacing a store front wall sign with a larger sign increases revenue by 7.7%
  • 85% of a business’s customers live or work within a five-mile radius of its location.
  • 17% of Best Buy’s walk-in customers did so because of its sign.
  • The value of an on-site sign is the same as 24 full-page newspaper ads each year.

Even billboards benefit the company that sets them up. 71% of people often look at the messages on roadside billboards (traditional and digital combined). 58% of poll respondents Learned about a restaurant they later visited from a billboard they saw while in their car. And there are more statistics about that as well.

According to these statistics, outdoor signs can be of benefit to businesses when they advertise on those signs. There are many statistics that show the benefit of LED signs, such as the kind that glow all night in business areas, which provides advertising to people as they are out.

Some of the terms associated with these signs are the GSA LED sign, the LED signs for businesses, marquee signs, municipal signs, outdoor church signs, school LED signs, school sign board, signs for churches, signs for government, signs for municipalities, marquee signs for businesses and more.

LED signs for businesses have the lights that can attract customers. LED signs for businesses have the brightness and continued glowing that enables them to be seen at all times during the night and day. LED signs for businesses can help a business get customers.