These days, competition is tough for businesses everywhere. The fight to the finish is complicated by the fact that there are several fronts from which business leaders must fight: the webscape poses different challenges than the regular business landscape. But, even though more and more things are moving to the web, the truth is that it is still important to make your physical location stand out. What’s one great way to do that? Signage. What’s an even more effective way to do signage? Full color LED signs. That’s right — now you’re thinking back on it and you are realizing that indeed, colorful, glowing signs have many times helped direct your attentions when looking for somewhere to eat, shop, or see a movie. Check out these reasons why an outdoor LED display is most likely right for your business:
Stand Out
Did you know that 35% of people wouldn’t have discovered a business had it not been for their sign? It’s true — don’t underestimate the power of the sign! Despite the prevalence of easy searches on the Net, a surprising amount of people still wrack their brains trying to think of places to eat or shop that they remember seeing on the street, or hear about from word of mouth. Seriously — 58% of poll respondents learned about a restaurant they later visited from a billboard they saw while in their car.
Chance for Creativity
One thing that an outdoor LED display allows is for you to get really creative about your business or institution. People are much more likely to remember your store and come in if you have a scrolling marquee sign or a bright, flashing color show announcing your name.
Financial Security
With a strong electronic business sign, you are making an investment in the future of your church or storefront. Whatever kind of operation you run, it is important to spend money in order to make money. Establish a brand identity for yourself in the neighborhood.
In 2019, LEDs are estimated to achieve a 53 percent penetration of the global lighting market — don’t fall behind on this trend and make sure to invest in your school marquee, outdoor church signs, or signs for municipalities now — it’ll pay itself off before you know it.
