Current statistics continue to highlight the role of packaging in the United States, where it is the third-largest industry in the country. With an increase in the number of products manufactured every year, packaging will continue to play a critical role in the consumer market. It is common knowledge that product packaging is an essential undertaking in any manufacturing company. All organizations are struggling to come up with attractive packaging strategies that can easily attract customers.
1. Makeup Packaging
Among the product packaging mockups out there in the industry, makeup packaging is a sensitive sector that has been sending shockwaves in the product mockup industry. Most of the beauty product companies are currently struggling to package their products in a consistent manner that will not only attract customers but also have a lasting impression in the industry.
The role of color in cosmetic packaging is a major issue of consideration. In makeup, small details such as color, graphic representation, and shape may influence the buying decision of the consumers. If you’re a makeup manufacturer, here are some few roles of color in makeup packaging that you need to understand.
2. Psychology of Color
Beauty has everything to do with color, and as such, all makeup packaging needs to put color at the center of their formulations. Beauty and makeup enthusiasts will always be attracted to cosmetic products that have different color mixtures and representations. Therefore, when developing mockup prototype, you need to make sure that you have significantly incorporated color schemes in the packaging box. Very few customers will buy makeup without color representation.
3. Color and Purchasing Behavior
Away from color psychology, it is common knowledge that color has major impacts in the buying behavior of some customers. Color creates impressions and excitement among product enthusiasts. Some shoppers would buy a specific product because it is beautiful. A recent study published in the United States indicates that 85% of consumers attribute their buying behavior to colors. Therefore, as a cosmetic manufacturer and packager, you need to play with color physiology to influence the buying behavior of various customers.
4. Women and Color
It is not a secret that color schematics highly and easily influence women as compared to other genders. Therefore, if your product is primarily targeting women, you would better use colors and graphics to up your marketing strategies. Custom cosmetic packaging will play a critical role in addressing the women niche. Women are sensitive to colors and will mostly pay attention to beautiful colors and color combinations. With women niche, you cannot get away with uninformed color selection and application.
5. Product Branding and Color
The use of color and color combination is an essential undertaking in product branding. Beauty products such as makeup and other cosmetic products, color play a central role. You cannot use boring and unattractive colors and expect to have an impact in the cosmetic industry.
Custom makeup packaging is an important application in the makeup industry. Makeup users are highly concerned about colors, and it is the primary reason why most of them use makeup. Therefore, color selection product packaging mockups should evaluate the primary use of a specific product.
6. Color and Practical Applications
In makeup packaging, color seems to be playing a critical role in influencing buying and consumption behaviors. It is also critical in product selection and cultural tastes and preferences. However, it is worth noting that the use of color in makeup packaging has practical applications. Various colors and color combinations can be used in protecting various formulations from light discolorations. Color can as well be used in preventing products from exuding a particular odor, which is a welcome application to makeup manufacturers.
Makeup packaging is a critical and sensitive practical undertaking that needs to be analyzed before it is implemented. In the whole sphere of makeup packaging, color plays a central role through color psychology, influencing buying behavior, color and cultural perceptions, and practical applications.
