What You Need to Know About Literature Holders and Signage

What You Need to Know About Literature Holders and Signage

    If you are someone (or know someone) who loves to shop, then consider the benefit of reaching consumers through the use of literature holders (such as display racks and free standing signs). Such signs are a great way to reach consumers, and help them learn about a new product or brand they are sure to love. Be sure to keep reading below to understand the benefits associated with the use of literature holders.

    1. Literature holders, such as display stands and flyer holders are common (given that people see nearly 3,000 a day) so make sure yours stand out.

    On average, consumers are exposed to 3,000 ads and promotional messages every day, meaning the ones that stand out the most are sure to catch people’s eyes. For this reason, it is imperative that you put out the best possible signs (i.e. make them interesting or memorable) as you want to reach as many consumers as possible.

    2. Some people use smartphones to make purchases, but a majority of people will shop in person at a store so display racks and free standing signs in the store are sure to grab their attention.

    Although some shoppers will use smartphones to do research on a product or brand, 77% of consumers will go to a store in-person to shop. For this reason, you want to make sure that your signs are on full display as people that walk into a store are likely to engage with them. Be sure to put signs in convenient locations (i.e. at the checkout line or at the entry/exit of a store) to ensure maximum exposure.

    3. A majority of shoppers make their purchase decision indoors. and literature holders near the door can help guide them to buy a product.

    Shoppers make 82% of their purchase decisions in the store, which means that they likely rely on materials in the store to make decisions. Whether it be the workers there with recommendations on products, or it is the use of flyer stands to find new products, people are doing at least some research in the store. For that reason, be sure to post flyer stands throughout the store to help direct consumers to your product.

If you found these tips helpful, then you are on the right track to learning about the various benefits of using literature holders to get the message out there about your brand or product. Be sure to keep the aforementioned tips in mind, as they are sure to help you use literature holders to your advantage. First, literature holders, such as display stands and flyer holders are common (given that people see nearly 3,000 a day) so make sure yours stand out. Second, some people use smartphones to make purchases, but a majority of people will shop in person at a store so display racks and free standing signs in the store are sure to grab their attention. Lastly, a majority of shoppers make their purchase decision indoors. and literature holders near the door can help guide them to buy a product.