Advertising and marketing are two complex worlds that continue to change every single year. Thanks to technology and new ways of thinking, advertising and marketing companies are making huge adjustments. However, one thing that remains the same is that investing in marquee signs for businesses is a smart idea!
A recent survey has revealed that 85% of a business’s customers live or work within a five-mile radius of its location. These are the customers that are easy to draw in simply based on their location. However, the question eventually becomes, how can a business expand beyond this customer group. The answer involves buying great marquee signs for businesses. Here are all of the facts on digital signs for business, electronic signs for business,
Marquee Signs For Businesses Can Improve Business Traffic
A recent study has revealed that 35% of people would not have discovered a business had it not been for their sign. This information can be enhanced by understanding that Best Buy uses a sign to get a lot of walk-in customers. As a matter of fact, 17% of Best Buy’s walk-in customers did so because of its sign.
More than one-third, just about 37%, report looking at an outdoor ad each or most of the time they pass one. As a result, investing in some sort of billboard or marquee signs for businesses near the freeway is a genius idea. It will help attract attention to a business and any potential deals they may be offering to customers.
A recent poll conducted involved people that see information on a sign, in this case, a billboard, and how it can alter and influence a customer at any given moment. Just about 58% of poll respondents 18 years or older learned about an event they were interested in attending from a billboard. Almost 58% of poll respondents Learned about a restaurant they later visited from a billboard they saw while in their car.
Of all the poll respondents, 26% noted a phone number or Web site address, 28%, written on an outdoor billboard. Nearly 68% of poll respondents frequently or sometimes make their shopping decisions while in the car. Finally, just about 32% of poll respondents visited the retailer they saw on a billboard later that week. All of this data suggests that buying some great marquee signs for businesses is a wise investment for any business owner.
Marquee Signs For Businesses Are A Great Investment
Any small business that is trying to compete against large-scale businesses will need help with smart strategies and ideas. Well, data has revealed that getting some big marquee signs for businesses. Studies show that adding or changing a sign directly improve sales revenue. Replacing a storefront wall sign with a larger sign increases revenue by 7.7%.
While there are plenty of available advertising avenues for business owners, they are certainly not equal in terms of return on investment. This phrase refers to how much money is made off of an investment. For instance, renovating a home before selling it will help boost it’s return on investment when homeowners make more money on their sale than they put into renovations.
The value of an on-site sign is the same as 24 full-page newspaper ads each year. Therefore, it is definitely a much wiser decision as opposed to pouring money into newspaper advertisements. Plus, if business owners can get marquee signs for businesses near the highway then this is going to really help out. Just about 71% of people often look at the messages on roadside billboards, traditional and digital combined.
In Conclusion
Investing in marquee signs for businesses is one of the smartest things any business owner can do. It is such an easy and inexpensive way to spread the word about a product or sale that is currently taking place.
