Starting a small business is never easy. A small business owner has a lot of responsibilities to worry about — including manufacturing product or providing services, making a profit, and for that matter ensuring that employees are well-treated and paid. None of this can be done without money, and one of the simplest ways through which small business owners can get the money they need is through getting investors. Of course, when we say “simple”, we don’t mean that it’s an easy process. It can be extremely difficult to attract investors — whether they’re straightforward investors in your business, or potential clients. To gain investors, you need to do more than spread the word about your business. You need to inform potential investors about what the business is really about; you need to convince them that it will not only be effective but profitable, and worth their time and money. Advertisements are not enough. Often, those looking to catch the attention of investors find themselves at trade shows. At a trade show, you can really explain your business, most often with the help of an eye-catching exhibit. This could be your one chance of attracting the investors that you need. And with that in mind, it’s a good idea to invest in a professional exhibit design.
Trade Shows: Your Time To Shine
Again, it can be difficult to find a form of advertisement that both advertises and educates. Custom exhibits at trade shows can do just that. The entire purpose of a trade show is for small business owners to sell their products or services, either literally or in a grander sense. Sometimes, representatives from big box stores are on the hunt for new products to line their aisles. Other times, potential investors are there on the prowl, searching for a great investment. Either way, there is plenty of opportunity to be had at a trade show — and you don’t want to waste any of it. Yet it’s important to set your exhibit apart in some way. After all, a trade show attendee usually spends about nine and a half hours looking at exhibits. The fact is that at a trade show, you will be competing with potentially hundreds of other exhibits, some of which may be advertising products or services similar to yours. You need to set your exhibit apart.
Exhibit Design: How To Catch The Eye
There are many ways through which you can ensure that your exhibit design stands out from all the rest. For one thing, you need to take into account font size. It may seem strange, but this can make a major difference regarding how easily your exhibit and the message it communicates is seen. Add an inch to font for every foot away you expect your viewers to stand. Should your viewers be expected to stand 10 feet away, add an extra 10 inches to the font. The type of font you choose is also important. The best custom exhibit design will probably have a sans-serif font like Helvetica. Another key to remember when choosing font is to keep from using two to three fonts in one exhibit. Although you should add personality to your exhibit, you don’t want to overwhelm those looking at your exhibit. Of course, a custom exhibit design is a great investment. But do you really want to buy an exhibit?
Exhibit Rentals: Saving Money On Exhibit Designs
Exhibit rentals are definitely a better value than a bought exhibit. A bought exhibit is a permanent exhibit. And the fact is that there is no real need for a permanent exhibit when you’re going from trade show to trade show. You want variety. Furthermore, exhibit rental companies can help you think of an exhibit design different from others. An interactive exhibit design, for example, can make a huge difference for trade show visitors who want to see something a bit more exciting, especially if the product you’re advertising can be demonstrated.
Now that you know a bit more about trade shows and exhibit designs, you can decide how to advertise your business with better results.