You have been planning for months. You know that the one on one writing tutoring that you offer is the best available in the city. And while you have always had one or two students a month who come to you for writing lessons, you have decided to quit substitute teaching and tutor full time. This is your gift. This is your strength. You enjoy tutoring in individual lessons and you also enjoy providing workshops from small to medium-sized groups.
The next step is to increase your exposure so that you can increase the number of students that you are working with. With the release of a new version of the ACT exam, this is the perfect time to more broadly market and advertise your skills. The writing tutoring that you offer also lends itself well to preparation strategies for the reading comprehension and language sections of the ACT. The upcoming college fair is the perfect opportunity to present yourself to a new set of anxious students and their parents.
The competition, however, seems overwhelming.
Professional Exhibit Design Can Capture the Attention of Trade Show Visitors
Competition is difficult. It is difficult when you are up against three other similar companies within a five-mile radius. It is difficult when you are one website of 100 competing for the same group of internet users searching for the same product. And, it is difficult when you are at a trade show competing against dozens of other booths trying to attract potential clients.
An exhibit design can be the deciding factor when a group of potential customers or clients make their way into a crowded trade show. Understanding how to capture the attention of these clients is key to the success of any custom exhibit design.
Custom Exhibits Must Have IMPACT to Get Noticed
- Initial impression.
When trade show visitors first enter the exhibit hall they may be initially overwhelmed with all that there is to see. The booths that get noticed tend to be the ones that make the strongest first impressions. Clean, quality designs that immediately tell the clients what service you provide send the strongest signals. - Memorable.
If you are lucky enough to make a strong first impression on new possible clients, your next step is to provide a reason for them to remember you. A memorable gift or slogan will keep a potential client remembering your booth at the end of a long day. - Placement.
Research indicates that you should, for example, place long-range graphics as high as possible within trade show regulation limits. Medium-range graphics, on the other hand, should be just above eye level, which is approximately six to eight feet above the floor. Short-range graphics should be only five to six feet above the floor. - Attention to detail.
No detail is too small to ignore. Pens, papers, t-shirts, and other kinds of swag let potential clients understand how important details are to your company. - Collateral.
Brochures, business cards, spec sheets and flyers provide the specific details about what services your company offers. What are your prices? Who are the clients you have worked with in the past and what positive things have they said about your company? - Timing.
An interactive exhibit design service can provide you with a plan for your booth, but it is important to know that no one plan will work for every single trade show. In the example of a writing and tutoring service, for example, it is important to understand upcoming deadlines that students might have. Deadlines for ACT exams. Deadlines for college scholarship essays. Deadlines for important papers. As different deadlines approach, it is important to change out some of the graphics on the exhibit design.
Competition at trade shows can be intense. And while it is important to plan carefully for the details, it is also important to provide some breathing space, a resting place, for the possible customers who will stop by your booth. In fact, the latest marketing research indicates that as much as 40% of graphic design space should be white space. A space for the eyes to rest. A space to rest and notice what you have to offer.
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