If you’re looking at packaging in the United States, especially food packaging, you’ll find a great deal of variety and diversity among the commercial food packaging bag. For instance, a commercial food packaging bag might look like protein powder bags. In addition to this, a commercial food packaging bag might also be found in the form of valve sealed bags or even printed vacuum pouches. A commercial food packaging bag might also be seen as the resealable pouch. Ultimately, the iterations of the commercial food packaging bag are just about endless.
And there are many reasons that this is the case. For one thing, it is imperative for the commercial food packaging bag – of any kind, really – to be able to set itself apart. Through doing this, it is possible for brands and products to set themselves apart from one another, something that has become more and more important in the typical grocery store setting. And if you step inside just about any given grocery store, you’ll see just how true this can be. After all, the average grocery store or supermarket found within this country is likely to have as many a 20,000 different products within it, products that are all vying for the attention of the typical consumer.
Paying attention to packaging and its quality and design is something that can very much help a particular brand and product to do this. The data that has been gathered on the subject is clear, showing that interest surrounding a product and brand can climb by very nearly one third (by about 30%, to be just a bit more exact) just through investing more time and resources into packaging. And as up to two thirds of all people have bought something just because the packaging containing it caught their eye, it is clear that such means of marketing is more effective than many people might consciously realize.
Good product design and quality is known to keep people coming back for more, something that has been found to be particularly true among online shoppers. Among this group of shoppers, more than half have stated that they would continue to buy a product or stay loyal to a brand if the packaging said products were shipped in was high in quality. And as e-commerce grows and online shopping becomes all the more prevalent – and important – this is something that more and more companies are going to need to keep in mind.
Interesting packaging is just as important as packaging that is high quality. As a matter of fact, packaging that is interesting and eye-catching can actually garner you some free advertising. The data on the subject, after all, shows that around 40% of all consumers will or at some point will share a product to an online social media platform if the packaging that it comes in is particularly engaging and interesting. Therefore, the product and the brand is exposed to more and more people than it otherwise would have been, something that is certainly only a positive at the end of the day.
The information that is found on said packaging, including all iterations of the commercial food packaging bag, can also play a hugely critical role in overall sales. After all, this information, ranging form nutrition facts to the original sourcing of the food, greatly influences what and how customers buy things. Again, the data gathered on the subject very much supports this, showing that more than 60% of all people look at each and every label on each and every food product that they consider buying. In addition to this, more than 80% of all consumers in the United States rely on food labeling and package labeling to help them make many of their food purchasing decisions.
Ultimately, there is no denying the fact that packaging is important here in the United States. As a matter of fact, packaging is almost certainly going to become more and more important – and more and more interesting – as time passes on. The quality of our packaging and its overall design has been found to influence many of our final purchasing decisions indeed.
