How You Can Make Custom Packaging Work For Your Business

With all the items available in the average grocery store, today’s average consumer wants convenience above all else. They want to be able to walk in, pick up and item, look at the label and get all the information they need on a product before they decide whether or not to buy it. Studies have shown that 85% of customers have indicated their purchasing decisions are informed by reading a product package.

If you own a small business, packaging can make a whole world of difference. From clear pouch bags to resealable pouches to valve sealed bags, packaging can instantly help a customer decide whether or not your product is worth buying.

Custom packaging can be considered branded packaging—that is, packaging like clear pouch bags with your logo on it—but it can also be much more than that. Custom packaging also means getting packaging that’s sized and designed to fit your products specifically. By customizing your packaging, you can save money both in the short and long term on shipping while also improving the way customers perceive your business.

Let’s say you own and operate a pet store in your town. You carry all the necessary items people are looking for to take care of their pets: pet food, toys, treats, bedding, leashes and carriers and everything else they might need. By using custom pet food packaging and other types of custom packaging, your customers can come in, take a look around and find exactly what they need. As an added bonus, you can get custom packaging that uses different colors to differentiate kinds of food by flavor or by the weight of your pet. You can even use clear pouch bags to package up pet treats and different items. Again, customers want to know exactly what they’re paying for and clear pouch bags will show them what they’re buying with no surprises.

The right custom packaging can go a long way in keeping customers happy. When custom packaging is done the right way with the right logo or the right size and shape, it helps create a positive experience that customers will remember and gives them a reason to come back to your store. For new customers, creating that positive experience can help you make a great first impression and show them that your business is one worth coming back to.