Did you know that search engine use and email are the two most popular internet activities worldwide? In fact, an estimated 93% of online experiences start with the use of a search engine. With internet searches so common, it seems logical that your company will benefit by drawing new customers to your business with your website; unfortunately, it is rarely so simple. However, by hiring local SEO consultant or SEO company to create and apply a digital marketing strategy for your company, you can help your business succeed in the world of search results and online marketing.
SEO, or search engine optimization, helps boost a website’s search ranking in order to improve a company’s ability to market itself online. SEO services for small businesses can be extremely beneficial because of the way the modern internet user utilizes a search engine: research shows that while an estimated 88.1% of internet users ages 14 and up will browse or research products online, an estimated 75% of users never scroll past the first page of results. Therefore, by improving a website’s search ranking, the website will get more notice. This can have a very noticeable effect on a company’s business, as research show that 39% of customers in the modern market come from search engine inquiries.
When it comes to online marketing, the tactics used by local SEO consultants and companies may seem indirect and possibly ineffectual. However, in a world where branding and advertising are constant factors of daily life, that indirectness is often beneficial: an estimated 70-80% of search engine users ignore the paid advertisements that appear on their searches. Moreover, SEO generated leads have been shown to have a 14.6% close rate, while direct leads only have a 1.7% close rate. So if you’re looking to improve your company’s business, turn to the internet: contact a local SEO company today to discuss SEO strategies.
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