Does your business have effective signage and retail display fixtures? What type of customer service experience do you provide? Do you have sales staff on the floor, or do your customers need to spend time searching for a manager or other type of employee for assistance? It’s important to ask these and other questions, of course, because you’re in business to succeed. Furthermore, you want to have loyal and new customers so that you experience consistent business growth.
Even though shoppers will conduct product research online or on their smartphones, 77% choose to go shopping at a physical store. In 2014, data showed that 30,000 SKUs were launched on an annual basis. Since consumers are barraged by about 3,000 ads and other types of promotional messages on a daily basis, you want them to spend time and money in your store. Given the significant number of ads and other announcements, 82% of consumers will make their purchase decisions at the store. Whether they’ve seen or heard ads or not, between six and ten purchases tend to be impulse buys.
It’s also important to note that consumers will decide to remain with their usual brand or choose a competitor’s within three to seven seconds. This is where having retail display fixtures and other types of creative retail display ideas comes into play. Furthermore, a 2011 report showed that 86% of consumers will actually pay more for items when they have a positive experience. In addition to having enough sales staff available, displays marked with free standing signs or other types of custom retail sign holders can create a better customer experience. It’s not surprising that a 2014 Mass Merchant Study found that because shoppers noticed a display when they were shopping, this lead to 16% unplanned purchases.
If you’re still not convinced of the importance of having effective signage, creative displays, and other types of retail display fixtures, then you may want to hear the results of several studies, including one from Brigham Young University. These studies showed that when merchandise had a sign, it outsold merchandise without a sign by 20%. Furthermore, when full-priced merchandise was labeled with a sign, it actually outsold merchandise without a sign by 18%.
The type of signage your business needs will obviously depend on the type and quantity of products that you offer to your customers. Since there is such variety, it makes sense to learn more about what will be the most effective. When you create the time to provide effective signage and creative displays, chances are that you will experience immediate results.
