You want your business to do well. You want customers to have a good experience. And part of that is making sure those customers know where to find you. Everyone can relate to the frustration of trying to find a place only to drive up and down the street they think the business is located on but finding nothing. Sometimes the customer might call for more specific instructions, but often if they can’t find what they are looking for, they will simply give up and find someplace else that can fulfill their needs as customers. In either case, the potential customer has made a less than ideal first impression of your business, and may not be as likely to spend the money they would have otherwise, and they most likely will not recommend it to others. So even if your location is obvious to you, you may want to make proper signage a priority.
Custom printed banners and other outdoor business signage
Custom printed banners are a great option to draw in potential customers. You can have several different styles made and experiment with which outdoor banners pull in the most business. Custom banners can also be used for different sales events or advertising new products or services for your business as well. But while custom printed banners can add that extra eye-catching factor that might pull in customers, you probably want to put in quite a bit of thought and effort into the actual signage of your business that passersby will see every day. If you consider that an individual in the community will lay eyes on your sign around twice every day, that adds up to 60 times every single month that they will be reading the name of your business. When the day comes that they need what you sell, or have someone ask them where to go for the services you provide, they will know, simply from passing by every day. Or perhaps your sign itself is intriguing enough to make them curious enough to stop by on one of those occasions when they are passing by.
Why the signage matters
Not only do you want your name out there, but you want to show that you are relevant. If your signage is drab or outdated, people will not give your business a second thought. If you figure the costs of redesigning your business sign in terms of the new customers that will be drawn in by the updated sign, it will be easier to spend that money, in fact it would probably feel pretty impossible not to make the upgrade. An onsite sign that you have redesigned will cost as little as two cents per 1000 views. Keep in mind that the sign on your actual location will reach more of your total market than any other type of advertising, even with a large online presence in this digital age. And don’t be afraid to get creative. One study has shown that around 72% of consumers will react positively to an interactive message that they receive when in sight of the retail spot that is mentioned.
Get the word out about your business. But most importantly, get your name on the physical location of your company, and let the curious passersby find you.
