Business signs are one of the most effective forms of advertising. Not only do they establish your brand identity, they draw potential customers to your location. Signs give your business visibility – the average person will see your sign twice a day, or 60 times a month. Car wraps put your identity and message on the road, giving them greater visibility and results.
Signage is effective advertising
A study conducted by IBM found that the majority of consumers – around 72% – respond to interactive messages if these are placed within sight of a related retail location. And more than a third -37% – of consumers surveyed said that they looked at most of the outdoors ads they passed.
There are many different kinds of business signage, and a combination of the different types usually works best. A commercial sign company will offer a range of options, including:
- Yard Signs
- Vehicle Wraps and Lettering
- Digital signs
- Illuminated and Neon Signs
- LED Message Centers
- Window Graphics
- Trade Show Displays
- Promotional Items
Car wraps take your message on the road
Vehicle wraps put your business sign – with its unique name, logo and message – on the road for a much larger audience than a stationary sign. Not only will your business and products be advertised at your location, they will also be seen by people at your clients’ businesses.
Vehicle wraps are preferred to painted signs on cars and vans, because they can be removed. They are also much quicker to install, and offer more alternatives to designers.
A mobile sign like a car wrap costs nothing in advertising expenses, since you don’t need to rent billboard space. A creative sign design attracts customers. It tells them about your products, what you stand for, and perhaps most important, how to find you. An established sign company will offer full signage services, including design, installation, maintenance and repair.