A Closer Look Behind The Value Of Good Signage

LED signs for businesses are hugely important to any business, large or small. Using LED signs for businesses can be critical for drawing in customers. After all, many new customers for any given business are only there because they have seen something such as LED signs for businesses. These outdoor LED signs, in combination with other types of outdoor signage, can actually be attributed with bringing in up to 35% of all new customers. At Best Buy alone, LED signs for businesses and the like bring in more than 15% of all walk in guests.

Of course, LED signs for businesses often include billboard advertisements. Billboards are hugely necessary from the standpoint of advertising, especially when you consider just how many people actually pay attention to them. It might come as a surprise to learn that well over one third of all people note just about each and every billboard that they pass by. In addition to this, it has been found that more than 70% of all people will pay attention to at least some of the billboards that they drive past (the particularly eye catching ones), even if they don’t look closely at all of them. And with more than 65% of all people making at least some shopping decisions while in their cars, it is clear to see that the role of billboards can be quite the influential one indeed.

But for billboards and LED signs for businesses alike, placement is everything when it comes to attracting a solid customer base. For both billboards and various other LED signs for businesses, placing said signage within five miles of the store location is going to be ideal. This is due to the fact that the vast majority of people will only go around five miles outside of their home for shopping. Therefore, placing LED signs for businesses within that range will ensure that a consistent customer base can be developed and that this customer base will be reminded of the business frequently to their exposure to the billboards and LED signs for businesses that have been used.

Of course, LED signs for businesses and other such billboards are not the only important signage of businesses that should be put into place. In addition to larger, outdoor LED signs for businesses, on site signage is also critical. In fact, this is so much the case that the usage of on site signage can actually be compared to taking out as many as 24 newspaper ads over the course of a 12 month period – and fully sized ones, for that matter. Fortunately, on site signage is relatively easy to incorporate, as there are many different types of it that is affordable and simple to implement. For instance, even window decals can make a difference, as too can free standing sign holders. Even pricing displays can draw in more customers to a particular set of clothing for sale. After all, on site signage can bump up sales of even fully priced items by up to one fifth, a full 20% or so, something that has been backed up by a number of different studies.

It is also important to note that signage can exist outside of signage for businesses. In fact, things like signs for churches and signs for schools are more common than one might think. In fact, it is likely that you pass a number by each and every day. After all, something like the school sign board can be quite crucial indeed when it comes to informing various students about important school activities. In addition to informing them of school activities, school marquee signs denote important dates as well as highlight various student achievements and accomplishments. Therefore, it is clear to see just how valuable they can be.

At the end of the day, there is just no denying the heavy role that signage of all kinds plays in our world. LED signs for businesses provide just one example of such signage, as do various scrolling marquee signs for schools and churches alike. Even signs for government buildings and signs for municipalities can be hugely important indeed and certainly shouldn’t be forgotten about.