Are you looking for a more effective way to advertise your business? Were you aware that recent studies show that changing your existing sign, or adding a new one, can increase your revenue by 7.7%? This is particularly the case when you replace your store front wall sign with a larger sign.
If you’ve recently increased the size of your signage, and you’re still not attracting clients or customers, have you considered electronic signs as another option? Since surveys show that over 37% of people do look at, read, and make note of the information on both traditional and digital signs, a bright-colored electronic sign may increase your visibility.
What information do you have on your current signage? A recent survey showed that 26% of the individuals polled made note of a phone number, and 28% made note of a website address. When people drive by your establishment before or after regular business hours, or if they are unable to stop by for whatever reason, having this information on your signage makes it easier for them to contact you later.
In addition to providing your basic business location, hours, and contact information, outdoor LED business signs can be updated to provide information on upcoming sales and other special events. A recent survey showed that people discover new businesses as a result of these outdoor signs. Furthermore, 35% of these individuals wouldn’t have known about the businesses otherwise.
Even though 85% of your potential customers may live within a five-mile radius of your business, they may not notice it without a unique sign. An outdoor LED display may be just what you need to draw more attention to your business.
It’s also important to remember the impact of social media on advertising your business. As a result of learning about an upcoming event, adults of all ages tend to spread the word through Twitter, Facebook, and a variety of other social media applications and sites.
Adults 18 and older may attend one of your upcoming events if they see it advertised on an outdoor sign. When polled, 58% of these adults said they learned about events they planned to attend in this manner.
When considering the benefits of having outdoor electronic signs, you may also be interested to learn about the money you’ll save. The value of these signs are the equivalent of running 24 full-page newspaper ads.
