According to the National Conference of State Legislatures (NCSL), 23 states and the District of Columbia have passed laws allowing the use of medical marijuana. For those in the industry the increase in government and societal acceptance has led to a major boom in the cannabis business development.
Overall, almost half (47%) of Americans say they have tried the green weed. If you’re looking to start a medical marijuana business, one of the first things you should look for is professional cannabis consultants. These are people with industry and business knowledge that can help position your business for success. Here are three tips for selecting a great cannabis consultant.
1.) Reputation: Any industry that has had to toe the line of legalities is ripe with shady individuals. Cannabis consultants are no different. While the field is rapidly expanding and becoming more professional, there is still many people trying to make a quick buck off hopeful entrepreneurs. Before doing business with anyone ask around the industry to try and learn about potential consultants. Better yet, ask them for a list of previous clients. These are the people that will know first-hand whether or not the person is worth their salt. If they refuse, or cannot provide you with some contacts that’s probably a good indication to run the other direction.
2.) Specialty: Taxes, regulations, local zoning laws, advertising rules. Those are just some of the areas cannabis consulting can help you with. Depending on your background, experience and needs will help determine the person you need. Perhaps your law degree has enabled you to handle all the legalities associated with opening a dispensary, but you lack the proper understanding of maximizing marketing. You’ll need someone who has experience in marketing campaigns and advertising rather than a legal expert.
3.) Potential: You can tell a great deal about people from talking and getting to know them. You’ll want to have a meal or spend time together talking not only specific immediate needs, but also long-term goals. If you find your ideals and goals won’t match up in the future, it’s probably best to not get involved in the first place. Even if they can help you now it’s probably best to find someone you’ll be able to work with successfully for the long run.
Medicinal cannabis is one of the fastest growing industries in the U.S. today. It’s estimated that the legal marijuana market will be worth over $10 billion by 2020. If you’re one of the entrepreneurs looking to make a mark in the industry it’s important to have the right help around you. Follow these three tips to get you started in the right direction.
