Companies everywhere are competing to sell their products and services to consumers. One study found that consumers are exposed to about 3,000 promotional messages each day. Considering that, it’s important to ensure that your supermarket stands out to customers. Fortunately, you can achieve this goal by placing digital kiosks throughout your retail location. However, it’s understandable to wonder how much use you can get out one or several of these machines. Here are five creative ways to use digital kiosks in your supermarket.
- Informing Customers of the Latest Sales
It’s important to stay aware of your company’s competition. Therefore, many supermarket offer sales for the purposes of swaying consumers to their locations. Considering that, you’ll find that digital kiosks are great ways to display information about current promotions. A 2014 Mass Merchant Study found that 16% of unplanned purchases were due to displays consumers noticed while shopping. By having digital kiosks at your store, you’ll have an easy way to increase these types of purchases. - Self Checkout Services
Many companies looking to reduce labor costs are beginning to use digital kiosks. For instance, many fast food companies are realizing the benefits of having customers uses these machines. In addition, it’s wise for your supermarket to think about implementing these kiosks for self checkout purposes. This helps to reduce the number of workers you need. - Displaying Promotional Videos
Supermarkets that film commercials on a regular basis know this can get expensive. With that in mind, it’s wise to get as much value of your company’s commercials as possible. You can achieve this goal by displaying your company’s commercials on digital kiosks. This is a great way to inform consumers about deals who are already in your store. You’ll find this is a great way to increase the number of impulse purchases your customers make. - Having Customers Enter Contests
Throughout the year, many supermarkets will hold contests for their customers. For instance, you might giveaway gift vouchers to winning contest entrants. To have an easy way for customers to fill out these entries, use digital kiosks. - Highlighting New Items Your Store Carries
Another popular use for digital kiosks is to display information about new products. It’s important to advertise these products because your customers might not be aware these items exist. However, you might be unable to offer discounts for these products. Considering that, it’s wise to drum up customer interest by displaying these items on your store’s digital kiosks. In fact, research shows that full priced merchandise sells 18% better with signage than without.
To summarize, there are many reasons why kiosks are amazing types of digital signage display stands. It’s important to utilize effective signage throughout your supermarket. If you’re ready to begin placing these digital towers in your store, contact a digital signage company. Soon, you’ll be able to proudly display your store’s new digital kiosks to customers. In addition, your customers will love being able to use these kiosks for a wide range of purposes.
