A Quickly Changing World
The invention of the Internet was a game changer in a lot of ways. It’s affected nearly every aspect of modern life, from apartment hunting to dating. The business world is no exception. On the contrary, it might have transformed the most!
Change can be unsettling, but businessmen and women can’t afford to resist it. Keeping up with modern marketing trends is essential for a thriving business. Here are some ways the most successful companies today are taking advantage of the Internet.
Search Engine Optimization
Search engine optimization, or SEO, is a big name for a simple concept. SEO plans involve using certain keywords to increase the chances of a website turning up in Google searches. Considering that 86% of consumers report using a search engine to find new information, that’s nothing to sniff at! If you don’t have time to become an expert at SEO plans yourself, don’t worry. SEO companies offer their blog writing services to businesses in need of new clients.
Social Media Marketing
You probably use social media sites like Facebook and Twitter to keep up with your family, friends, and favorite celebrities. However, social media plans can also be powerful marketing tools. Some form of social marketing is used by 84% of business-to-business marketers, and there’s been a 75% increase in the number of businesses that say Facebook is critical or important to their business. This can mean buying ad space on Facebook, or simply creating a Facebook page or Twitter for your company.
Good web design is crucial. A website should be eye-catching, yet easy to read and navigate. Speed is also important. If a page takes more than three seconds to load, 40% of the time, people will just give up. Note that better doesn’t have to mean more expensive. Custom WordPress development can look professional without costing an arm and a leg.
Don’t forget that many people these days browse on their cell phones. Nearly half of users say that when a business site isn’t easy to view on their phone, they assume the business just doesn’t care about them. On the other hand, more than half of companies reported increased sales after creating a mobile-friendly website.
Embrace the Change
The tools to increase your business are just a click away. Take advantage of them now!