Did you know that search is the number one driver of online traffic for websites? In other words, it pays to have your website listed in search engine results. Both ads as well as organic listings are important, especially because about 75% of users rarely or never click on ads. If you are looking for ways to improve your business’s ranking, what you need is SEO, or Search Engine Optimization. Here are three things you should keep in mind about SEO marketing for your website.
1. How SEO Companies Help
Do you need an Seo company helping you out? No, but they are highly recommended. In about 88% of small businesses, the owner is the sole or primary marketer. This can be a lot of added responsibility and time, and it can become difficult to devote oneself to all the aspects of running a business, marketing, and SEO, which can be time consuming in itself. Seo has been rated by marketers as the most effective lead generation tactic, which means investing in services will get you bang for your buck.
2. Blogging SEO Basics
Did you know that almost 92% of companies have gained a customer through their blog, if they update at least once a day? This isn’t accidental, because blogs are great for SEO. They contain large amounts of content and often attract comments, and can be written in a way to incorporate numerous keywords. They also help to establish businesses as experts in their field via knowledgeable posts. Add a blog, and you’ll have 434% more pages for search indexing.
3. Making Use of Images
Images can be a great way to draw people in to your site and posts. To optimize images for search engine algorithms, include descriptions below every image, and for any pictures you upload, make their saved names descriptive. Remember that just because you find a picture online, doesn’t make it free. If you use a copyrighted image without permission, no matter if you attribute it, you could potentially be fined. Also keep in mind that search engine algorithms look for repetitive content and try to filter it out for results. If you include product descriptions next to product images that you simply copied from a manufacturer page, your pages are going to be less likely to appear in search!
What tips do you have for SEO marketing? Let us know in the comments See this reference for more: virtueadvertising.com