The pharmacological industry is constantly changing due to the needs and demands of a society that is increasingly ridden with health concerns. It seems that when one disease is irradicated another creeps up, or just when treatment options have been found, new technological advances go to prove that maybe we weren’t as far ahead of the curve as we liked to believe we were.
This is no different in the realm of pharma packaging. An increasing and nearly staggering amount of people actually lobby for a change in how pharmacological products are packaged. Packaging services are rife with requests for arthritis friendly, child safe and easy to use packages that you don’t have to be two years old to figure out. And that really seems to be the joke of child proof pharma packaging.
More and more, however, pharma packaging seems to be adopting a stance that underlines the benefit of ease of use. These ease of use packages include blister packaging and contract packaging. Both of these examples have gained quite a bit of popularity with pharmacological products that are meant to be kept out of reach of young children and are usually meant to remain unknown.
The blister pack has been widely used by pharma packaging firms for medications such as contraceptives, allergy medications and stomach medications. These packs can be tucked aside and carried without others being any wiser to what exactly it is you’re taking. Blister packs are easily carried, without the pill rattling sounds, in purses and cars, in wallets and pockets. The packs keep the medication protected and the reason for its use your business alone.
It’s no wonder that with the advancements of pharma packaging we have not seen medications that are more easily shipped. Sadly, with all the advancements it is still a priority to keep the packages big so that consumers believe that they are getting more for their money. Perhaps the best advancements in pharma packaging will be made when the pharmacological companies realize that healthcare is a fundamental need and not a marketing ploy. Yet, for all the changes we find in pharma packaging we see just as much marketing aimed at merely the idea of “We have a new look.”